On Time, Sustainability, & Change

Sustainability Takes Time , And That’s Okay

In a world that demands instant results, sustainability teaches us a different lesson: the power of patience.

Implementing a sustainability agenda isn't a sprint. It's a long-distance run filled with systems thinking, behavioral shifts, and deep collaboration across departments, sectors, and supply chains.

Real change takes time, whether it's decarbonizing operations, embedding circularity, improving transparency, or shifting organizational culture.

There will be trial and error. Stakeholder resistance. Unseen complexity. Competing priorities.

But rushing the process often leads to greenwashing, burnout, or short-term wins that don’t stick.

The most impactful sustainability leaders I've worked with understand that patient persistence is not weakness, it's a strategic superpower.

Let’s normalize: 

- Iteration over perfection 

- Long-term metrics over quarterly results

- Progress over performance

Sustainability isn't just about doing things fast. It's about doing the right things, consistently, responsibly, and with integrity.

How have you learned to stay patient on your sustainability journey?