On Persistence, Sustainability, and Change

Persistence: The Unsung Hero of Sustainability Strategy 

When it comes to corporate sustainability, flashy launches and bold pledges grab headlines. But real progress? That comes from persistence.

Persistence is what transforms a vision into action.

 It's what keeps teams going when data is incomplete, budgets are tight, and stakeholder buy-in feels out of reach.

It’s what turns small pilots into system-wide transformation.

Developing a credible sustainability strategy is rarely a straight path. There are conflicting priorities, regulatory uncertainties, and moments when progress feels invisible.

But those who persist, who keep showing up, adjusting, advocating, and building, are the ones who create lasting impact.

Let’s stop glorifying only the big wins. Let’s start celebrating the persistence it takes to drive change every day.

Because in sustainability, persistence isn’t just a trait, it’s a strategy.