Comparative analysis of terminologies used in Sustainability

The Evolution of Sustainability Terminology: Back to Basics?

Over the decades, the language of sustainability has grown increasingly complex, with terms like "ESG," "CSR," "Triple Bottom Line," "Net Zero," "Circular Economy," and "Regenerative Development" entering the lexicon. While this evolution reflects the expanding scope and depth of sustainability, it has also created confusion among professionals, organizations, and policymakers.

At its core, these terms largely circle back to the foundational concept of sustainability introduced by the 1987 Brundtland Report: meeting the needs of the present without compromising the ability of future generations to meet their own needs. This is often operationalized through the Triple Bottom Line framework—balancing people, planet, and profit.

The Challenge of Terminology Proliferation

A recent survey by PwC revealed that 67% of executives admit they struggle to align their company’s sustainability initiatives due to inconsistent definitions across the industry. For instance, ESG (Environmental, Social, and Governance) is often conflated with CSR (Corporate Social Responsibility), even though ESG emphasizes measurable outcomes and reporting, while CSR typically focuses on voluntary philanthropic efforts.

Returning to the Basics

Despite the introduction of new buzzwords, many of these frameworks align with the original principles of sustainability. For example:

Net Zero ties to planetary limits outlined in the Triple Bottom Line.

Circular Economy emphasizes resource efficiency, a core sustainability goal.

Regenerative Development expands sustainability by focusing on enhancing ecosystems, yet it still builds on the principle of preserving environmental balance.

Why Clarity Matters

The lack of consensus can hinder progress. A 2023 study by Deloitte found that 43% of employees feel unclear about their company’s sustainability goals, leading to disengagement and inefficiency. Simplifying communication and refocusing on the original intent of sustainability can drive better alignment and action.

We must remember: the terminology may evolve, but the mission remains the same.