Reimagining leadership series - The Power of Integrity in Sustainability Leadership
In a world where trust is fragile, integrity is non-negotiable, especially for sustainability leaders. Integrity goes beyond compliance—it’s about embedding ethical principles in every decision and action to ensure that sustainability efforts are genuine and impactful.
A study by PwC revealed that 88% of consumers want companies to be transparent about their environmental impact. Leaders who act with integrity build this trust by being transparent about the successes and setbacks in their sustainability journeys. [Source: PwC Global Consumer Insights Survey, 2023]
According to the 2022 Edelman Trust Barometer, 60% of people say they are willing to advocate for a company they trust on environmental matters. Integrity-driven leadership boosts advocacy and reputation. [Source: Edelman Trust Barometer, 2022]
Consequences of Compromise:
The Volkswagen emissions scandal cost the company over $33 billion in fines and lost stock value, a stark reminder of how lack of integrity can destroy years of reputation. [Source: Reuters, 2023]
Leaders who prioritize honesty, accountability, and transparency are the ones who truly drive lasting change. Let’s build trust and a sustainable future together.
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