In developing effective sustainability strategies, measuring and assessing progress over time is non-negotiable. Without clear targets, objectives, and KPIs, businesses risk falling into a cycle of intentions without impact.

A report by UNDP found that companies with clearly defined sustainability goals are 50% more likely to increase their environmental performance. Without measurable KPIs, 76% of firms struggle to track their progress effectively .
Setting science-based targets for reducing greenhouse gas emissions can increase a company's resilience by 32% in the face of climate change, according to the Science Based Targets initiative (SBTi).
According to McKinsey, businesses that embed clear KPIs for water, waste, and energy reduction see operational cost savings of up to 20% over time.
Tracking progress isn’t just about accountability—it’s about continuous improvement. Data-driven decisions help organizations refine their sustainability strategies, adjust to challenges, and meet or exceed stakeholder expectations.
When KPIs are transparent and progress is shared, it builds trust with investors, customers, and employees. This is why 83% of consumers prefer brands that align with their values, particularly on sustainability efforts (Nielsen).
Let’s move beyond good intentions. The future of sustainability is measurable.
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