Analysis of the impact of the great wealth transfer for sustainability

The Great Wealth Transfer: A Game Changer for Sustainability?

Over the next two decades, an estimated $84 trillion will shift from Baby Boomers to younger generations, particularly Millennials and Gen Z. Unlike previous cohorts, these younger generations are deeply committed to sustainability—and their investment and consumption choices are set to transform businesses worldwide.

 Sustainable Investing is the Future

Studies show that 76% of Millennials consider ESG factors when making investment decisions. As they inherit wealth, we can expect a surge in impact investing, directing capital towards companies that prioritize climate action, social justice, and corporate responsibility.

Green Consumerism on the Rise

Gen Z and Millennials are twice as likely as Boomers to pay a premium for sustainable products. Brands that fail to embed sustainability into their operations risk losing relevance in a market where ethical and eco-friendly choices drive purchasing behavior.

Philanthropy with a Purpose

Traditional philanthropy is evolving. Younger generations are embracing venture philanthropy and climate philanthropy, actively funding solutions for biodiversity conservation, circular economies, and clean energy transitions.

The Great Wealth Transfer isn’t just about money—it’s about reshaping economies to be more sustainable, ethical, and future-focused. The question is: Are businesses ready to meet these new expectations?