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Writer's pictureSylvain Richer de Forges

Analysis of the Great Man theory in the age of sustaiability

Reimagining Leadership series: The Great Man Theory in the Age of Sustainability




In the early 19th century, Thomas Carlyle proposed the "Great Man Theory," suggesting that history is shaped by the actions of extraordinary leaders. While modern leadership paradigms emphasize collaboration and inclusivity, the essence of the Great Man Theory—transformative vision and decisive action—remains highly relevant, especially in the realm of organizational sustainability.



 Leadership Impact:


 According to a study by McKinsey, companies with top-tier sustainability leadership outperform their peers by 21% on EBIT margin and 11% on shareholder returns (McKinsey, 2020). This underscores the influence of visionary leaders in driving sustainability.



 Transformative Vision:


CEOs like Paul Polman (Unilever) and Mary Barra (General Motors) have redefined their companies' futures by embedding sustainability into their core strategies. Polman's leadership saw Unilever's Sustainable Living Plan contributing to a 300% increase in the company's stock price from 2009 to 2019 (Harvard Business Review, 2019).



 Decisive Action:


 Microsoft's commitment to becoming carbon negative by 2030 is a prime example of decisive leadership. Under Satya Nadella's guidance, Microsoft is investing $1 billion in a Climate Innovation Fund, showcasing how strong leadership can catalyze significant environmental commitments (Microsoft, 2020).



 Collaborative Leadership:


Modern interpretations of the Great Man Theory incorporate collaborative efforts. Leaders now harness collective intelligence, building coalitions across industries to tackle sustainability challenges. A great example is the Fashion Pact, where 32 global fashion companies, representing around 150 brands, collaborate to reduce their environmental impact (Global Fashion Agenda, 2019).



The sustainability challenges we face today demand leaders who are not just great but also good—ethical, inclusive, and visionary. By harnessing the transformative power of visionary leadership, we can steer our organizations towards a more sustainable and prosperous future.



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