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Analysis of entrepreneurship in corporate sustainability

Writer's picture: Sylvain Richer de ForgesSylvain Richer de Forges

In today's fast-evolving business landscape, an entrepreneurial mindset is crucial when developing a corporate sustainability strategy. 




Companies that adopt this approach are 30% more likely to innovate and implement sustainability initiatives effectively . Entrepreneurs thrive on identifying opportunities, solving complex problems, and taking calculated risks—key qualities that align with driving sustainability in dynamic markets.



A McKinsey study found that 60% of executives believe that sustainability is essential to their strategy, yet many struggle to embed it into core operations . Entrepreneurial skills such as resilience, agility, and creative problem-solving help navigate these challenges, turning sustainability from a compliance issue into a growth driver. For example, Patagonia’s entrepreneurial approach to environmental responsibility has not only increased brand loyalty but also contributed to its $1 billion annual revenue .



For corporate sustainability to succeed, leaders must cultivate a culture of innovation and risk-taking, ensuring that sustainability is not just a side project but a core element of business growth.

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