Analysis of means to empower front office teams for sustainability

Empowering Front Office Teams for Sustainability Success

As sustainability becomes a key driver of financial decision-making, banks must ensure their front office teams are equipped to confidently and effectively communicate sustainability-focused financial products to clients.

Why does this matter?

A 2023 study by Deloitte found that 64% of global investors prioritize environmental, social, and governance (ESG) factors when making investment decisions (Deloitte, 2023). Yet, many front office professionals report lacking the knowledge and tools to discuss these products with confidence.

 Furthermore, PwC predicts that ESG assets under management will exceed $33.9 trillion by 2026, accounting for more than 21.5% of total assets managed globally (PwC, 2022). This growing market demand requires not just robust product offerings but also well-trained relationship managers who can align clients' financial goals with sustainable strategies.

What can banks do?

1. Develop Tailored Training: Equip relationship managers with practical knowledge of ESG frameworks, such as the Sustainable Development Goals (SDGs) and the EU Taxonomy.

2. Create User-Friendly Tools: Digital platforms and ESG product comparison tools can help front office teams simplify complex data for clients.

3. Incorporate Client Education: Co-develop materials that empower clients to understand the long-term benefits of sustainable investments.

By investing in resources and education for front office staff, banks can bridge the gap between technical ESG data and meaningful client engagement. This isn’t just good for business—it’s essential for driving the transition to a more sustainable global economy.